Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

The fall and fall of the search engine

More than 100 million less searches carried out on search engines in the UK fromJuly-August. 40 million less searches carried out August-September. So what's happening? the rise and rise of social media, that's what. Because the increasing trend for those in the know is to find the answers and information they're looking for on the social web. Although Google remains the king of all search methods, its lead is gradually being eroded by the likes of Facebook, Twitter and YouTube.
So what is the real significance of this shift? Those in the know say its this; Social media is becoming more and more important in driving traffic to websites that search engine optimisation, and it might be that the days of search engine optimisation (SEO) are slipping into the past. Is it worth businesses spending hard earned cash on SEO when there might not be any return on this investment?

Probably not. Indeed, it all points towards money spent on social media being a far better bet.
Posted on 10:37 by Rubysfuture and filed under , , , , , , | 0 Comments »

Social metrics-a science or still an art?


There's always a lot of talk about social media and the bottom line. Just how do you effectively measure the ROI when looking at your social media costs. Although its often said that social media engagement is a necessity rather than a luxury these days, its still important to be able to justify those Pounds, Rands and Dollars spent on social media.

So how do you do it? is social media still rather more art than science? or can we nail it down with the metrics? So-called 'soft' indicators such as engagement relate to the numbers of followers on Twitter, or 'likes' on Facebook are cited by many as indicators of success. But only twelve percent of users and sixteen percent of social media consultants can cite bottom line improvement. These figures are perhaps subjective but maybe that's why art trumps science, at least at the moment. Or perhaps it always will as fickle social media consumers hop from channel to channel depending upon the latest fashion. We've seen the fall from grace of former behemoths like MySpace and BeBo, as well as start-ups which fail to set the world on fire, like the recently closed Scoville...

Have a look at this article for a closer look at the stats.
And if you want some more advice on social media measurement, there's a good article here from Brass Tack Thinking.

(image from ivisitorguide.blogspot.com )
Posted on 11:40 by Rubysfuture and filed under , , , , , , , | 0 Comments »

What do you need from a social media consultant?


Ok, so you've taken the plunge and entered the world of social media. Your business is on-line and active across the social web and you are starting to get some interest. A few likes on Facebook, some followers on Twitter and you're ready to take the next step and recruit a social media expert to boost your profile and hopefully bring in new business.

So, what do you look for in a social media consultant? and how will you maximise your rate of return (ROI on what might be a substantial investment. After all, its notoriously difficult to quantify success or failure with social media compared to traditional profit and loss accounting.

I came across a great article recently which hits the nail on the head on the subject of social media consultants. I think it sums up the qualities of the ideal social media expert your business needs. Have a look here and see if you agree....

( image used under creative commons licence. Original from theadaptivemarketer.com )
Posted on 14:34 by Rubysfuture and filed under , , , , | 0 Comments »

Its a website Jim, but not as we knew it...

Will Facebook lead to the eventual demise of the website? So thinks Stephen Haines of the Social Media behemoth which just keeps getting bigger and mote diverse . As some companies already get more monthly likes on Facebook than hits on their websites, might companies in the future no longer bother having their own website? After all, likes are qualified by several demographic markers, Facebook e-commerce sites can be built into pages, and developer apps let businesses create custom made interactive programs.

So does Facebook look like finishing off the company website? or for that matter, the education VLE, because Facebook for Education could be the answer to a lot of funding and innovation problems. Do we need to spend millions developing intranets like GlowPlus when platforms like this are or will be available.
Posted on 04:43 by Rubysfuture and filed under , , , , , , | 1 Comments »

Facebook for the third sector..

We do a lot of business with clients who like Facebook. Its simple to use, has a wide reach, and is effective in pulling in supporters and fans to your particular cause. Its a great way for the third sector in particular to get their voice heard in an increasingly crowded conversation...
Have a look at this Slide Share presentation...it ticks all our boxes. Will it tick yours? contact us for further information if you think we can help your organisation to join the conversation on Facebook and all other Social Media...

Posted on 23:43 by Rubysfuture and filed under , , , , | 0 Comments »

The insidious culture of the meeting.....


Everybody complains about meetings don’t they? A culture of meetings has overtaken possibly every industry, business organization and public sector operation, creeping in slowly over the last fifty years or so, gradually cementing itself into organizational culture the world over. I suppose you have to ask, how has this happened, and why? After all, most people hate meetings. They lower productivity, waste valuable time, veer off-message often morphing into rambling social get-togethers which vary rarely achieve their agend-ered purposes. Many are just simply unnecessary, and the whole caboodle leads to meeting failure and even worse, meeting fatigue. This last one is, of course, the little cousin of innovation overload.

One, of course, leads to the other. I mean, how could we possibly introduce all those new innovations, policies and procedures without a raft of preparation, brainstorming, planning, execution and progress review meetings. You start to see my point. Everybody just hates meetings. Or do they? The answer to this question is, unsurprisingly perhaps, no. There are many folk who actually thrive in the meetings culture. Most managers actually love meetings. They use them for many reasons, mostly relating to control freakery, in my view.

-Firstly, most meetings are a social occasion. So all the off-message chit-chat actually fulfils a human social need. People like to gossip and bitch about other people. Many managers need the sense of vindication which comes from a good bitch with underlings and colleagues about other (perhaps competing) managers. It makes them feel they are a part of a special close-knit community from which others are excluded. This is all a real meeting killer, distracting, time-consuming, and very difficult to plan out of any agenda. After all, its human nature to talk and any environment that encourages talk is at risk of veering off message, yes?

-Secondly, There’s a status thing involved in meetings. This really links in with the sense of community created (see first point above) and the logic goes something like this. If you’re at the meeting, then you are more important than those not invited. The importance is reinforced by the number of meetings you attend. If you spend all day every day in meetings, you must be like, very important indeed? The number of committees, focus and planning groups you sit on is a direct measure of your importance to your particular organization. You have a seat at the top-table; are in the decision-making loop; are one of the decision makers. Even being at meetings and asking or being asked to answer questions on a one-off basis increases your visibility with the big bosses and directors above you in the hierarchy and therefore, enhances your own status.

Thirdly, meetings keep everyone better informed about what’s going on around the organization. Although quite probably unconnected with the meeting, this informal communication does have the effect of keeping everyone in the loop. These informal sources of information supplement formal communication and such back-channels play an important role in assisting people to avoid the political and personal faux-pas which are always such an ever-present danger in any place of work.

Now most companies and organisations are all too aware of the problem with meetings culture and try to do an awful lot to minimize the risks. There are rafts of company policy documents, piles of white folders detailing procedure, and endless training courses for managers on how to plan, agenda and maintain focus in meetings. This whole meeting education shooting match has reached saturation point in fact. Endless hours of training and thought go into making policy and procedure for meetings effective and put into common use. And yet, of all the operating procedures, it’s those relating to meetings which are most commonly ignored, or at least, brushed under the corporate carpet. All because, whatever their outward protestations, most managers either on an overtly conscious, or even unconscious level, like meetings just too much to let them fall by the wayside. They are almost psychological drivers which usually trump all the common sense and planning so carefully translated into meetings conduct guidance. Indeed, if we have such things as meetings audits, most organisations would fail miserably. If we had to devise a way of ruthlessly enforcing the rules for meetings and cut back, a whole new set of problems would be created...

- People would get meeting withdrawal syndrome. The shakes would start. Managers would be seen desperately hunting for little bowls of mints, bottled water, and even sit with other folk at their desks for that authentic meeting feeling.

- Some folk would lose the ability to make coffee of walk to the drinks machine. Their heads would be seen above the cubicle partitions, necks stretched up like frantic Meercats, searching the office horizon for the woman and her trolley of stainless steel coffee and tea dispensers.

- Without an agenda, many would have a problem actually knowing what to do and how to do it. They’d all be waiting for someone to start them off.

-Most would have to deal with suppressed feelings either of unrequited bitchiness about their colleagues or seniors or enhanced feelings of unimportance, denied their therapeutic outlets of meetings. In fact, ‘meetings-envy’ would become a very sore point for many, looking on in rage-inducing jealousy at those lucky chosen few who still got the call to the inner sanctum, the corporate meeting room with its infinitely higher quality fresh ground coffee, Malvern Spring Water, and posh biscuits.

How does any organization deal with this modern-day phenomenon then? Well, managers at all levels need to be very aware of the need for absolute compliance with meeting discipline, both in scheduling and conduct during any meeting called. A fit for purpose audit sheet for each meeting should be checked both before and after any meeting. Attendance limited to those with direct involvement. Others can be notified by memo. Video-conference is possible for most organizations nowadays. The software is cheap or free to use. Communication via message boards or internal ‘Twitter-like’ social media (Yammer was a useful tool for this). Regularly review the business meeting schedule; even restrict the use of meeting or conference rooms. Ban nice coffee and posh biscuits even. Make sure everyone always brings something to a meeting which garners appreciation from all for its contribution; for being one step ahead of the room. For contributing previously thought-out ideas based on the agenda and the hoped for outcome of that particular meeting. Anticipate the outcome and be one step ahead of it. All this will save time in both initial and follow-up/progress meetings.

But just complaining and then doing nothing is not enough. Because although we know they’re bad, we just keep on coming back for more. Like moths to a flame, the attraction and draw of a meeting is just too good to miss out on
Posted on 05:24 by Rubysfuture and filed under , , , , , | 0 Comments »

How to bag your first Tiger....

You know how it goes...you've set up on your own, survived the first year and struggled through half of the second. Small accounts, but nothing big. And then all of a sudden, that first big deal lands in your lap, the saviour of your fledgling business. How did it happen? Tempting though it is to think so, this big deal was not, repeat not down to luck. It was all down to your absolute focus on business strategy. Because you planned how you'd go about landing those big ones, didn't you? Like this, maybe..?

1. You made a list of all potential clients. Prospecting for gold. You researched these prospects, finding out as much as possible about them. How much their advertising spend is, how much they spend on the products or services you offer.

2. Think creatively, out of the box. Everyone and their auntie is going after the obvious, so try to identify the others who might be interested in doing business with you. Learn their corporate-speak, their jargon. Try to think like they do.

3. Look professional. Big businesses want to have confidence that you can deliver and this means looking the part. Your website needs to be all-singing-all-dancing, not something you bought off the peg on a CD-Rom. Make sure your business cards are high quality and your company stationary is top-notch.

4. Network. Try to use your contacts to meet folks who work for your prospects. Learn about the key people in the business and which buttons to press to engage with them. Introductions can go a long way towards cementing the deal, sometimes swinging the deal by overcoming slight uncertainty of unknowns.

5. Listen well. Believe it or not, the big companies want to do business with smaller ones. This is because they value the speed and flexibility which allow small firms to get things done more efficiently and timeously. So listen out for the opportunities and jump right in. Learn how to provide what they are looking for. They won't give you a second chance so listen well and give them what they want.

Of course, it doesn't end with the handshake. You have to feed and nurture your Tiger. And hunt down other Tigers because management changes may mean you're pitching from scratch all over again. Don't put all your eggs in one basket as they say and diversify your client list as broadly as possible.

Is this how you anded your big Tiger ? no, well, maybe its worth thinking about if you want to lead and grow your business through its formative years....
Posted on 03:56 by Rubysfuture and filed under , , , , , | 0 Comments »

Is technology killing creativity ?


I recently came across an interesting article in a LinkedIn group I’m a member of. Its all about the impact of the iPad and its uses, or not, in education.

Now I have to admit, I’m a confirmed fan of both my iPad and my iPhone. As friends and colleagues as well as regular readers of this blog know, this has not always been the case ! and to those who took a sustained shed-load of abuse and ridicule over their alleged lemming-like rush into so-called Apple slavery, I apologise wholeheartedly. But can we take things too far,as the image in this post (from technology.desktopnexus.com)might suggest?

But I was press-ganged into having an iPhone by my other half and my excuse is that I was taking my time, evaluating, and making informed decisions based on experiences and technological advances in operating systems functionality and the merits of one Smartphone vs the others blah blah blah

Anyway, I digress somewhat…

The article argued that, whilst the iPad is a fantastic device for collecting, storing, and consuming content, this ‘content controlled’ aspect is perhaps limiting in an education system being currently regeared towards creativity. (rather like the difference between Trad jazz so beloved of my father and freestyle jazz, which is more to my taste). The writer goes on to extend this argument into the area of textbooks, positing the view that having spent the best part of the last hundred years delivering up our students to the text-book publishers, we are now doing the same by sending down Apple street, Kindle rise, or Microsoft Alley.

So is the iPad a creative tool ? well I wrote this blog post on mine using a creative writing tool, which also has drawing software for our Glass Arts design business.
So judge for yourself
Posted on 03:46 by Rubysfuture and filed under , , , , , | 0 Comments »

Use it or lose out! Making Facebook work for you.


As the social media platform with the most registered users, Facebook is a serious player. It came from nowhere to oust MySpace from the number one spot and has evolved into the multi-purpose all singing all dancing behemoth we all know and love today. In fact, there are probably not that many web-savvy businesses still not on it. But being 'on' Facebook, and using it effectively to promote your organisation and build a lasting following are two entirely different things all together.

So many businesses are failing to capture the full potential of Facebook, and, you know, its not actually that difficult. Just try these ideas to pimp up your page and start feeling the power of Facebook boosting your social media ROI....


1. Make your site an InfoHub. Apart from the 'Like' button, keep your visitors longer by using some of the Facebook apps. Locator functionality lets your visitors see at a glance where you are. Adding Tabs can display your daily deals or offers. Go explore Facebook apps and see what they can do for you..

2. Welcome tabs make great landing pages. Have a look and see what you could do at Facebook welcome tabs. You can add video and 'what do you want?' interactivity to engage and converse with your visitors.

3. Make sure you have a contributor tab. Get your visitors adding their opinions on your industry or business. We do social media at Ruby's Future. Our contributor tabbed page should have customer feedback, as well as opinions on the latest industry trends, and what works for you? top tips thrown into a common melting pot of ideas.

4. Reward your fans. Run special offers and promotions just for them ! Exclusive content, vouchers for deals, a monthly special... the possibilities are endless, so go figure.

5. Sell your product. Setting up a facebook store is easy. Fans can browse your range, look at photos, watch video, and buy online. Visit Facebook Store and explore!

6. Add your blog. Use NetworkedBlogs to add a feed from your blog to the Facebook front page. Share your organisation news and events, and invite comments. Blogs are great for informal engagement and quick and easy to set up and update.

7. Be brave- ask for feedback. Only by asking your fans what you need to do better can you hope to grow your business activities successfully, so go on, take a risk and ask your fans. You might be pleasantly surprised !

8. Spread the love. You are passionate about your business, otherwise you wouldn't be doing it, so share this passion with your fans and engage them with your message. Add music and share buttons and watch your passion go viral across the Facebook universe.


Is it time for you to revisit your Facebook site ? Let us know how you got on...


- Posted using BlogPress from my iPad
Posted on 01:02 by Rubysfuture and filed under , , | 0 Comments »

Almost everything you need to know about SEO...


You've got your social media suite going famously. The full kit and caboodle, with blog, Twitter, Facebook, LinkedIn, Delicious, and probably more besides. they're all up and running and you're feeling quite pleased with yourself and rightly so. Its a big job to set up and keep this going, a reason why so many companies and organisations are getting professional help and advice from Social Media specialists like Ruby's Future. But is all this activity enough?

The answer, in short, is no its not! The point of all of your social media activity is getting your message to where it needs to be. But if it can't be found by prospective clients and service users, than all your hard work is not going to count for much when you need to consider the Return on Investment (ROI) for this type of activity. so what else do you need to do?

Here are some things you need to do to get your content and activity up the search engine rankings, with first page entries the prime objective. The stats show that the first three listings on Google get most of the clicks after all. Getting your content up amongst them is all about making it more attractive to the bots that crawl the web collating content. The process is known as Search Engine Optimisation (SEO) and its a vital component of your social media strategy.

1. Increase your 'Linkability' . You need to get folk adding links to your content from their sites. This has a huge effect on your search engine rankings. If you have web site, try to keep it dynamic rather than static, and add a blog, updated regularly. Give people a reason to link to you. Collect content and provide a weekly digest. Write thought pieces and invite comments. Comment on other blogs and link back to yours.

2. Make your content easy for others to bookmark. Provide 'buttons' for social bookmarking sites such as Digg and Delicious, as well as Facebook and Twitter. provide suggested tags and hashtag your tweets.

3. Push your content out there. Hustle your stuff about by submitting your media to other sites and forums, as well as places like Technorati... This will create links back to you for sure, and people will subscribe to your blog, check your website and follow you on Twitter as a result.

4. Reward all incoming links. List all those blogs which link to you each week. Create permalinks, in the form of a regularly updated blogroll. Use the FollowFriday hashtag (#ff) on Twitter to reward your followers and prospects. All of this is hugely important in pushing you up the search engine rankings.

5. Give your content away willingly and freely. Feed the mashup! your video and audio get used, and credited, and you have effectively been linked to many, many times as each reuse happens. Don't forget to syndicate your content using RSS as well...

All these five activities will see you rise right up the rankings. There will be many more other things you can do, but these are the biggies in social media optimisation and if done well will really allow your content to travel around the web, reaching those places it needs to be.

- Posted using BlogPress from my iPad
Posted on 04:13 by Rubysfuture and filed under , , , , , , , | 0 Comments »

Social media changes Scotland's second vote war


There have been some interesting exchanges on Twitter this past fortnight, involving former SNP education supremo Mike Russell, aka @Feorlean. It appears that, along with the Greens, the SNP is the only political party actively engaging with the voters via social media, in any defined and strategic way. This is most probably due, amongst other things, to their political savvy in recognising the power of new media and engaging the redoubtable Ewan McIntosh to advise them. A wise move by the Nats. In general because social media enables mass communication and personalised engagement, both at the same time. And in particular, because Ewan is always ahead of the curve with a proven track record when it comes to communications, technology and learning.

Mike Russell has been brave enough to come online via Twitter and not
only post updates, but answer queries and criticisms head on, even promising direct involvement with individuals involved with aspects of education in Scotland should his party be returned to office after the election. I must say, this makes a refreshing change from the usual involvement strategy for any government education initiative which comprises of representatives from LTS, HMIE, Unions, etc etc etc yada yada yada, Teachers individually not included, of course. Whilst not being critical, per se, the latest Scottish Government Technologies for Education initiative is the latest example of this. After a promising start, the ‘steering group’ is comprised of, you’ve guessed it, the usual suspects, with not an individual teacher or educationalist in sight.

I digress, however. The point I’m trying to make is this. Why are the SNP and Greens the only parties taking advice, forming a social media strategy, and actively engaging (not just dumping their message) with the electorate in the way that Mike Russell has clearly demonstrated. He might just have gained a few more friends, fans, and therefore, votes for his party by this engagement. And as we al know here in Scotland, the battlefield for second votes is a fiercely-fought skirmish. effective use of Social Media might just be the key to those all important votes.

With less than two weeks to go, will the other political parties fully embrace social media, or is it too late ? Maybe a last-minute targetted campaign would be very effective in swinging those last minute undecided voters. Time will tell, for sure...
Posted on 03:28 by Rubysfuture and filed under , , , , , , | 0 Comments »

Go forth and build your tribe...


Social media is a fact of 21st century life. Its changed the way we do business and has been a boon for many hard-pressed advertising departments. But the technology often underperforms; the ROI just doesn’t stack up, and its a failure to understand not only what social media can do, but also what it can’t that leads to this sorry state of affairs. After all, social media is just an umbrella term for a set of internet-based tools that enable loads of people to interact, create and maintain contacts and mutual connections with the minimum of expense, which is often only time. The tools involved are very different from each other, and often very transient, being replaced by the latest ‘new kids on the block’. Consider MySpace, one of the early pace-setters. Seemingly unchallengeable and then FaceBook came along from nowhere and captured nearly half a billion subscribers. The success of Twitter spawned many rivals, such as Plurk and Yammer, but none have managed to know Twitter of its number one spot. Some of the tools are predominantly message based, whilst others encourage more transactional communication and engagement with an audience. For business, stimulating conversations with prospects must be a prime objective of any social media strategy. Getting the mix of tools to fit a well defined strategy which is individual to each organisation is the cornerstone on which a successful social media campaign should be built. There are five key components to developing such a strategy….



1. Research your demographics. You need to know your potential customers. Age, employment, social status, affiliations are all essential characteristics you need to be aware of. Demographically based targeting ensures your message reaches the heart of where it needs to be rather then just forming part of a scattergun approach.

2. Get your mix right. Its not enough just to tweet every hour. You need the right balance of inbound and outbound communication, which gets your message out there, and at the same time, encourages engagement and dialogue. We use outbound tools to tell the world what we are about and what’s going on, and the initial Social Media boom rode on the wave of this type of tool. However, this constant stream of information and promotion can turn your customers right off. So inward bound tools which encourage interaction and allow information gathering must be a part of any strategic tools mix. In fact, the mix needs to be biased in favour of inbound traffic which can inform your future business operations.

3. Avoid the dip. Its easy to dismiss your efforts with social media after a while as just not worth the effort. Sometimes, its difficult to see a decent ROI at first, but perseverance is needed. After all, Rome was not built in a day! I recently started a conversation on LinkedIn about using social media for doing business and the replies all suggested that business flows from dialogue and established communication and communities on various social media platforms. Again, the right mix of tools is vital here. You need to engage !

4. Following you is not the same as engaging with you. If folk just absorb your outgoing traffic without getting involved in your communities, they are unlikely to consider doing business with you. Member statistics don’t tell you much except just that; who is following you. Analyse how many followers you engage with, and why those that don’t do not. Build quality relationships by positioning yourself as a subject expert or guru. Answer questions and curate content in your field. Become a first point of call for those looking for help or information.

5. Get the tribal thing. Social media has morphed to a stage where different tribes congregate on different sites. So check out your target audience and follow them to their on line homes. More women use facebook than men. Younger folk tend to use MySpace. LinkedIn positions itself as a business to business network. The social media revolution has in truth had the opposite effect to breaking down tribal barriers- its actually resulted in more segmentation of the on line society. So define and appeal to your group. And even better, build your own tribe. Folk want to be led.



In summary, don’t try a scattergun approach. It's the same as a mass mailshot or spam-mail campaign. Define your market, target your efforts, and engage with your tribes. High quality-low cost conversations are the aim, with, hopefully, business to follow. Know the difference between inbound and outgoing media and get the mix right. Because the only alternative is a scattergun mail shot approach. And ask yourself this…just how successful are they, and what’s their ROI ?

And have a look at Seth Godin's book, Tribes. We can thoroughly endorse his core message!






- Posted using BlogPress from my iPad
Posted on 06:43 by Rubysfuture and filed under , , , | 0 Comments »

Video is the social media star....

Nobody questions the necessity to engage with their potential audience. It's not enough to fire out tweets at regular intervals and then ignore any responses. Nothing will get you unfollowed quicker than ignoring your followers by using one-way tactics. Building up relationships through conversations is so important, as is communicating your message. Video is one way which, if done well, will captivate your audience and get them interacting with all your other social media formats as well. YouTube has positioned itself at the interface between video and social media, with some good tools which allow users to build their own YouTube 'channels' containing their own original work as well as favourite and recommended material, all in a format which can be exported to a blog, as well as being used to drive traffic to your website. Tweeting links to video will engage your followers, and clever social bookmarking (using Delicious, Digg and Reddit) of your stuff all help your site with search engine rankings.

There are five things you need to remember when using video.

1. Keep your video short and sweet. Five minutes is about the optimum length. Any longer and you will turn off your audience and your message will be lost as viewers head for the kettle !

2. Keep your video simple. Nothing turns off the audience than unintelligible gobbledegook, so keep the technical stuff for your specialist on-line library.

3. Keep your video fun. People want to be entertained, and will watch your material, and more importantly, come back to your site if they find it amusing. So if it fits your message, make it funny. You might even find yourself achieving cult status, or even going viral !

4. Keep your video relevant. The whole point of video is to promote your message, so aim for clarity and don't include irrelevant waffle. Promote your message, and avoid using video that has nothing to do with your core interest area.

5. Keep your video original. If its been passed around the interweb then it does nothing for your message unless you are in at the start. Just put out video which is as close to your brand as possible. Using funny stuff just so that you are appearing to use video is a bad move, and folks will probably have seen kit already anyway!


Video can be a meaningful addition to your social media strategy, but if done wrong, is time wasted. It should be a valuable tool for reinforcing your message, building an audience and engaging with them. After all, most people enjoy discussing video and film, so blog your video and start the discussion.
For further information, help and advice, comment here or contact us

And check out our YouTube video channel


- Posted using BlogPress from my iPad
Posted on 02:45 by Rubysfuture and filed under , , , , , | 0 Comments »

Q&A Networking- The next explosion in Social Media ?

Some of the most vibrant newbies on the Social Media block are the question and answer sites. you've probably seen Formspring tweets inviting questions, which can get quite esoteric or even puerile, but the newer sites are tailor-made for business networking. One of the big must-do's in using social media for business networking is curating content and one of the best ways to get yourself noticed in doing this is to position yourself as a 'Guru' in your field -someone who folk tweet for information or answers to questions. Seth Godin talked about this in his seminal book Tribes



The newer Social Media sites are geared towards this. Three in particular jump out as worth a punt...

Quora, Focus, and Namesake.

Very briefly, Quora is a business-to-business network, Focus is more of an 'Expert' market where you can access downloads, information, and even become a resident expert, and Namesake appears to be much more of a live conversation community, much more chaotic, even anarchic, than the other Q&A sites.

There's a great and much more detailed guide top these sites from Aliza Sherman writing here I'd recommend a read and plenty of reflection.

So, how do you use these sites ? Well, as Aliza suggests, chose one which appears to fit your business or organisational needs best and just give it a go. Its important not to spread yourself too thin, as engagement is the key to success with any of these sites, which after all, exist to promote dialogue, communication and sharing...but do this..

- Make a Splash. Have plenty of content bookmarked in Delicious or Digg accounts managed by your organisation and link to these in your profile and posts on your chosen Q&A site

-Make a Buzz. Engage enthusiastically with the online community. Try to both ask and answer questions. Position yourself as both a 'seeker' and an 'expert'.

-Be Humble. Thank others for their help and pass on their stuff to your professional learning network (PLN).

- Be a Presence. Its important to use your site regularly. Irregular visits are no good for building your profile and keeping it up there in the minds of the community. Set aside time to post and answer questions.

So go on then, give it a go, and above all, don't look at your activity in isolation. Link to your other social media activity. Tweet links to your answers and content, bookmark information discovered and re-tweet it on twitter, share it on Linkedin and above all, blog post and comment. Follow your new contacts if they are on other networks and increase your PLN. Create more contacts, and just as importantly, a bigger audience of prospective clients !


- Posted using BlogPress from my iPad
Posted on 01:27 by Rubysfuture and filed under , , , , , | 0 Comments »

Using Linkedin

Linked in has a particular niche for networking, in that it's primarily a business to business tool, however, this is not always the case and to pigeon- hole this particular platform might be making a big mistake. Careful posting and judicious selection of group membership can allow you to position yourself as an expert or guru in your field, amongst other professionals with similar interest portfolio's. It can also be a valuable tool for increasing your professional learning network (PLN).

There are a few blog posts offering practical advice on using Linkedin. Have a look at Fiona Godsman's blog for some useful advice. Also, lawyer Michelle Hynes has Some useful advice

So, have another look at Linkedin. After all, 100 million users can't be all wrong can they ?

I'm on Linkedin. You can find me here




- Posted using BlogPress from my iPad
Posted on 07:27 by Rubysfuture and filed under , , , , , | 0 Comments »