What do you need from a social media consultant?
Ok, so you've taken the plunge and entered the world of social media. Your business is on-line and active across the social web and you are starting to get some interest. A few likes on Facebook, some followers on Twitter and you're ready to take the next step and recruit a social media expert to boost your profile and hopefully bring in new business.
So, what do you look for in a social media consultant? and how will you maximise your rate of return (ROI on what might be a substantial investment. After all, its notoriously difficult to quantify success or failure with social media compared to traditional profit and loss accounting.
I came across a great article recently which hits the nail on the head on the subject of social media consultants. I think it sums up the qualities of the ideal social media expert your business needs. Have a look here and see if you agree....
( image used under creative commons licence. Original from theadaptivemarketer.com )
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