Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Do you need to spend more on Social media?

The attraction of social media for many is the low-cost entry. A few tweets and Facebook posts cost nothing but time. But to garner any sort of return on this time, your social media output needs to be refined and engaging. Its not enough to simply post messages and broadcast your news and products. You need to engage in conversations because its difficult to build up a presence on line without this. Of course, creating a buzz on line demands a commitment to investing the effort involved in cultivating and building a following. So, would you invest time and money in this? Spending hard-won profit on a social media specialist might be expensive but the return might also be well worth the investment. Because you can't do this half-heartedly, it needs a certain level of input, and this means you've got to put out to get in. Here's a great little blog post on social media marketing spending...
Posted on 08:46 by Rubysfuture and filed under , , , , , , , , , , | 0 Comments »

The fall and fall of the search engine

More than 100 million less searches carried out on search engines in the UK fromJuly-August. 40 million less searches carried out August-September. So what's happening? the rise and rise of social media, that's what. Because the increasing trend for those in the know is to find the answers and information they're looking for on the social web. Although Google remains the king of all search methods, its lead is gradually being eroded by the likes of Facebook, Twitter and YouTube.
So what is the real significance of this shift? Those in the know say its this; Social media is becoming more and more important in driving traffic to websites that search engine optimisation, and it might be that the days of search engine optimisation (SEO) are slipping into the past. Is it worth businesses spending hard earned cash on SEO when there might not be any return on this investment?

Probably not. Indeed, it all points towards money spent on social media being a far better bet.
Posted on 10:37 by Rubysfuture and filed under , , , , , , | 0 Comments »

Social metrics-a science or still an art?


There's always a lot of talk about social media and the bottom line. Just how do you effectively measure the ROI when looking at your social media costs. Although its often said that social media engagement is a necessity rather than a luxury these days, its still important to be able to justify those Pounds, Rands and Dollars spent on social media.

So how do you do it? is social media still rather more art than science? or can we nail it down with the metrics? So-called 'soft' indicators such as engagement relate to the numbers of followers on Twitter, or 'likes' on Facebook are cited by many as indicators of success. But only twelve percent of users and sixteen percent of social media consultants can cite bottom line improvement. These figures are perhaps subjective but maybe that's why art trumps science, at least at the moment. Or perhaps it always will as fickle social media consumers hop from channel to channel depending upon the latest fashion. We've seen the fall from grace of former behemoths like MySpace and BeBo, as well as start-ups which fail to set the world on fire, like the recently closed Scoville...

Have a look at this article for a closer look at the stats.
And if you want some more advice on social media measurement, there's a good article here from Brass Tack Thinking.

(image from ivisitorguide.blogspot.com )
Posted on 11:40 by Rubysfuture and filed under , , , , , , , | 0 Comments »

What do you need from a social media consultant?


Ok, so you've taken the plunge and entered the world of social media. Your business is on-line and active across the social web and you are starting to get some interest. A few likes on Facebook, some followers on Twitter and you're ready to take the next step and recruit a social media expert to boost your profile and hopefully bring in new business.

So, what do you look for in a social media consultant? and how will you maximise your rate of return (ROI on what might be a substantial investment. After all, its notoriously difficult to quantify success or failure with social media compared to traditional profit and loss accounting.

I came across a great article recently which hits the nail on the head on the subject of social media consultants. I think it sums up the qualities of the ideal social media expert your business needs. Have a look here and see if you agree....

( image used under creative commons licence. Original from theadaptivemarketer.com )
Posted on 14:34 by Rubysfuture and filed under , , , , | 0 Comments »

Can you afford to ignore LinkedIn?


LinkedIn has more than doubled in size (OVER 160 million Members) in the past year with one user added every single second! Its something which has been overshadowed a little bit by the rise of Facebook and Twiter, but, as these facts below show, you ignore it at your peril!

* Executives from ALL Fortune 500 Companies are registered on LinkedIn!
45% of LinkedIn’s members are considered the major decision makers for their companies. (Twitter and Facebook account for only 24-29%!)

*LinkedIn holds the record for the Highest Average Household Income over all other Social Networking sites at over $109,000 per member!

*There are no distractions! On LinkedIn, you’ll only find high-caliber individuals with a business mindset, focused on networking for results!

*With the IPO of LinkedIn, it is now valued at over 10 Billion Dollars and interest and awareness are at an all time high.


So, have a look at this video, from expert coach Lewis Howes, and think about how LinkedIn might help your networking and your business to grow....
Posted on 04:07 by Rubysfuture and filed under , , , , | 0 Comments »

The insidious culture of the meeting.....


Everybody complains about meetings don’t they? A culture of meetings has overtaken possibly every industry, business organization and public sector operation, creeping in slowly over the last fifty years or so, gradually cementing itself into organizational culture the world over. I suppose you have to ask, how has this happened, and why? After all, most people hate meetings. They lower productivity, waste valuable time, veer off-message often morphing into rambling social get-togethers which vary rarely achieve their agend-ered purposes. Many are just simply unnecessary, and the whole caboodle leads to meeting failure and even worse, meeting fatigue. This last one is, of course, the little cousin of innovation overload.

One, of course, leads to the other. I mean, how could we possibly introduce all those new innovations, policies and procedures without a raft of preparation, brainstorming, planning, execution and progress review meetings. You start to see my point. Everybody just hates meetings. Or do they? The answer to this question is, unsurprisingly perhaps, no. There are many folk who actually thrive in the meetings culture. Most managers actually love meetings. They use them for many reasons, mostly relating to control freakery, in my view.

-Firstly, most meetings are a social occasion. So all the off-message chit-chat actually fulfils a human social need. People like to gossip and bitch about other people. Many managers need the sense of vindication which comes from a good bitch with underlings and colleagues about other (perhaps competing) managers. It makes them feel they are a part of a special close-knit community from which others are excluded. This is all a real meeting killer, distracting, time-consuming, and very difficult to plan out of any agenda. After all, its human nature to talk and any environment that encourages talk is at risk of veering off message, yes?

-Secondly, There’s a status thing involved in meetings. This really links in with the sense of community created (see first point above) and the logic goes something like this. If you’re at the meeting, then you are more important than those not invited. The importance is reinforced by the number of meetings you attend. If you spend all day every day in meetings, you must be like, very important indeed? The number of committees, focus and planning groups you sit on is a direct measure of your importance to your particular organization. You have a seat at the top-table; are in the decision-making loop; are one of the decision makers. Even being at meetings and asking or being asked to answer questions on a one-off basis increases your visibility with the big bosses and directors above you in the hierarchy and therefore, enhances your own status.

Thirdly, meetings keep everyone better informed about what’s going on around the organization. Although quite probably unconnected with the meeting, this informal communication does have the effect of keeping everyone in the loop. These informal sources of information supplement formal communication and such back-channels play an important role in assisting people to avoid the political and personal faux-pas which are always such an ever-present danger in any place of work.

Now most companies and organisations are all too aware of the problem with meetings culture and try to do an awful lot to minimize the risks. There are rafts of company policy documents, piles of white folders detailing procedure, and endless training courses for managers on how to plan, agenda and maintain focus in meetings. This whole meeting education shooting match has reached saturation point in fact. Endless hours of training and thought go into making policy and procedure for meetings effective and put into common use. And yet, of all the operating procedures, it’s those relating to meetings which are most commonly ignored, or at least, brushed under the corporate carpet. All because, whatever their outward protestations, most managers either on an overtly conscious, or even unconscious level, like meetings just too much to let them fall by the wayside. They are almost psychological drivers which usually trump all the common sense and planning so carefully translated into meetings conduct guidance. Indeed, if we have such things as meetings audits, most organisations would fail miserably. If we had to devise a way of ruthlessly enforcing the rules for meetings and cut back, a whole new set of problems would be created...

- People would get meeting withdrawal syndrome. The shakes would start. Managers would be seen desperately hunting for little bowls of mints, bottled water, and even sit with other folk at their desks for that authentic meeting feeling.

- Some folk would lose the ability to make coffee of walk to the drinks machine. Their heads would be seen above the cubicle partitions, necks stretched up like frantic Meercats, searching the office horizon for the woman and her trolley of stainless steel coffee and tea dispensers.

- Without an agenda, many would have a problem actually knowing what to do and how to do it. They’d all be waiting for someone to start them off.

-Most would have to deal with suppressed feelings either of unrequited bitchiness about their colleagues or seniors or enhanced feelings of unimportance, denied their therapeutic outlets of meetings. In fact, ‘meetings-envy’ would become a very sore point for many, looking on in rage-inducing jealousy at those lucky chosen few who still got the call to the inner sanctum, the corporate meeting room with its infinitely higher quality fresh ground coffee, Malvern Spring Water, and posh biscuits.

How does any organization deal with this modern-day phenomenon then? Well, managers at all levels need to be very aware of the need for absolute compliance with meeting discipline, both in scheduling and conduct during any meeting called. A fit for purpose audit sheet for each meeting should be checked both before and after any meeting. Attendance limited to those with direct involvement. Others can be notified by memo. Video-conference is possible for most organizations nowadays. The software is cheap or free to use. Communication via message boards or internal ‘Twitter-like’ social media (Yammer was a useful tool for this). Regularly review the business meeting schedule; even restrict the use of meeting or conference rooms. Ban nice coffee and posh biscuits even. Make sure everyone always brings something to a meeting which garners appreciation from all for its contribution; for being one step ahead of the room. For contributing previously thought-out ideas based on the agenda and the hoped for outcome of that particular meeting. Anticipate the outcome and be one step ahead of it. All this will save time in both initial and follow-up/progress meetings.

But just complaining and then doing nothing is not enough. Because although we know they’re bad, we just keep on coming back for more. Like moths to a flame, the attraction and draw of a meeting is just too good to miss out on
Posted on 05:24 by Rubysfuture and filed under , , , , , | 0 Comments »

How to bag your first Tiger....

You know how it goes...you've set up on your own, survived the first year and struggled through half of the second. Small accounts, but nothing big. And then all of a sudden, that first big deal lands in your lap, the saviour of your fledgling business. How did it happen? Tempting though it is to think so, this big deal was not, repeat not down to luck. It was all down to your absolute focus on business strategy. Because you planned how you'd go about landing those big ones, didn't you? Like this, maybe..?

1. You made a list of all potential clients. Prospecting for gold. You researched these prospects, finding out as much as possible about them. How much their advertising spend is, how much they spend on the products or services you offer.

2. Think creatively, out of the box. Everyone and their auntie is going after the obvious, so try to identify the others who might be interested in doing business with you. Learn their corporate-speak, their jargon. Try to think like they do.

3. Look professional. Big businesses want to have confidence that you can deliver and this means looking the part. Your website needs to be all-singing-all-dancing, not something you bought off the peg on a CD-Rom. Make sure your business cards are high quality and your company stationary is top-notch.

4. Network. Try to use your contacts to meet folks who work for your prospects. Learn about the key people in the business and which buttons to press to engage with them. Introductions can go a long way towards cementing the deal, sometimes swinging the deal by overcoming slight uncertainty of unknowns.

5. Listen well. Believe it or not, the big companies want to do business with smaller ones. This is because they value the speed and flexibility which allow small firms to get things done more efficiently and timeously. So listen out for the opportunities and jump right in. Learn how to provide what they are looking for. They won't give you a second chance so listen well and give them what they want.

Of course, it doesn't end with the handshake. You have to feed and nurture your Tiger. And hunt down other Tigers because management changes may mean you're pitching from scratch all over again. Don't put all your eggs in one basket as they say and diversify your client list as broadly as possible.

Is this how you anded your big Tiger ? no, well, maybe its worth thinking about if you want to lead and grow your business through its formative years....
Posted on 03:56 by Rubysfuture and filed under , , , , , | 0 Comments »

Video is the social media star....

Nobody questions the necessity to engage with their potential audience. It's not enough to fire out tweets at regular intervals and then ignore any responses. Nothing will get you unfollowed quicker than ignoring your followers by using one-way tactics. Building up relationships through conversations is so important, as is communicating your message. Video is one way which, if done well, will captivate your audience and get them interacting with all your other social media formats as well. YouTube has positioned itself at the interface between video and social media, with some good tools which allow users to build their own YouTube 'channels' containing their own original work as well as favourite and recommended material, all in a format which can be exported to a blog, as well as being used to drive traffic to your website. Tweeting links to video will engage your followers, and clever social bookmarking (using Delicious, Digg and Reddit) of your stuff all help your site with search engine rankings.

There are five things you need to remember when using video.

1. Keep your video short and sweet. Five minutes is about the optimum length. Any longer and you will turn off your audience and your message will be lost as viewers head for the kettle !

2. Keep your video simple. Nothing turns off the audience than unintelligible gobbledegook, so keep the technical stuff for your specialist on-line library.

3. Keep your video fun. People want to be entertained, and will watch your material, and more importantly, come back to your site if they find it amusing. So if it fits your message, make it funny. You might even find yourself achieving cult status, or even going viral !

4. Keep your video relevant. The whole point of video is to promote your message, so aim for clarity and don't include irrelevant waffle. Promote your message, and avoid using video that has nothing to do with your core interest area.

5. Keep your video original. If its been passed around the interweb then it does nothing for your message unless you are in at the start. Just put out video which is as close to your brand as possible. Using funny stuff just so that you are appearing to use video is a bad move, and folks will probably have seen kit already anyway!


Video can be a meaningful addition to your social media strategy, but if done wrong, is time wasted. It should be a valuable tool for reinforcing your message, building an audience and engaging with them. After all, most people enjoy discussing video and film, so blog your video and start the discussion.
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Posted on 02:45 by Rubysfuture and filed under , , , , , | 0 Comments »