Gone digital, but will your customers remember you?


Are you losing business to your competitors because you are not visible enough?

Do you get the mix right for maximising sales?

It used to be said that a potential customer needed seven reinforcements before they'd even remember your product, and make a purchase when needed. Now, with the digital revolution firmly in place, its over twenty. Yes, twenty! Your potential customers will need to have seen this amount of 'reinforcers' before they remember your particular brand when considering where to purchase.
People do more research than ever nowadays. Each customer will have started on line and looked at at least eight sources before making a decision. If you're not visible, then you're going to miss out on potential business. This article from marketing expert Barry Moltz shows you some great tips for getting noticed by potential customers.

Any surprises? I bet there are at least three you've not thought of in this article. Hat tip to SmartBrief for the lead. Image courtesy of Mashable.com
Posted on 05:43 by Rubysfuture and filed under | 0 Comments »

Five tips for top leadership

A great article here for existing and aspiring leaders everywhere...



- Posted using BlogPress from my iPad
Posted on 13:24 by Rubysfuture and filed under | 1 Comments »

Can you afford to ignore LinkedIn?


LinkedIn has more than doubled in size (OVER 160 million Members) in the past year with one user added every single second! Its something which has been overshadowed a little bit by the rise of Facebook and Twiter, but, as these facts below show, you ignore it at your peril!

* Executives from ALL Fortune 500 Companies are registered on LinkedIn!
45% of LinkedIn’s members are considered the major decision makers for their companies. (Twitter and Facebook account for only 24-29%!)

*LinkedIn holds the record for the Highest Average Household Income over all other Social Networking sites at over $109,000 per member!

*There are no distractions! On LinkedIn, you’ll only find high-caliber individuals with a business mindset, focused on networking for results!

*With the IPO of LinkedIn, it is now valued at over 10 Billion Dollars and interest and awareness are at an all time high.


So, have a look at this video, from expert coach Lewis Howes, and think about how LinkedIn might help your networking and your business to grow....
Posted on 04:07 by Rubysfuture and filed under , , , , | 0 Comments »

Its a website Jim, but not as we knew it...

Will Facebook lead to the eventual demise of the website? So thinks Stephen Haines of the Social Media behemoth which just keeps getting bigger and mote diverse . As some companies already get more monthly likes on Facebook than hits on their websites, might companies in the future no longer bother having their own website? After all, likes are qualified by several demographic markers, Facebook e-commerce sites can be built into pages, and developer apps let businesses create custom made interactive programs.

So does Facebook look like finishing off the company website? or for that matter, the education VLE, because Facebook for Education could be the answer to a lot of funding and innovation problems. Do we need to spend millions developing intranets like GlowPlus when platforms like this are or will be available.
Posted on 04:43 by Rubysfuture and filed under , , , , , , | 1 Comments »

Facebook for the third sector..

We do a lot of business with clients who like Facebook. Its simple to use, has a wide reach, and is effective in pulling in supporters and fans to your particular cause. Its a great way for the third sector in particular to get their voice heard in an increasingly crowded conversation...
Have a look at this Slide Share presentation...it ticks all our boxes. Will it tick yours? contact us for further information if you think we can help your organisation to join the conversation on Facebook and all other Social Media...

Posted on 23:43 by Rubysfuture and filed under , , , , | 0 Comments »

Organisational constipation and a laxative style of leadership


In this day and age, organisational hierarchies are getting flatter and flatter, with decision-making devolved from traditional top-down levels of organisation to a more project-based responsibility. Of course, there’s a delicious irony with this and this is younger career-oriented ambitious folk, who are stoking the pressure for hierarchical change, do themselves expect recognition and promotion as a reward for the work they do. Extrapolate this out over a forty year working career and at a promotion every two or three years, that's between sixteen and twenty steps ‘up’ the corporate ladder. In an ever flattening organisational hierarchy, those steps may be rapidly disappearing, leaving many senior mangers and HR directors with a bit of a headache !

Devolving responsibility to project management level is the way which many businesses are going, however, this approach is not without its problems. Does this result in a lack of overall strategic leadership? will there be competing demands for senior management time from project managers eager to be noticed ? and will this looser structure really appeal to everyone, most of whom have been brought up in a command/control structure?

Maybe not. For as the reins of perceived power loosen up, very often the response is confusion, uncertainty, lowering levels of morale, and even grumblings of leadership ‘vacuum’. The signs might be quite overt, such as arguing and power struggles, or less overt such as lower productivity and increased sickness absence. Usually a lack of leadership is blamed for these organisational 'blockages' but maybe its not a lack of, but the wrong style of leadership which is to blame in such cases. Maybe, just maybe, it's leadership being practiced in the ‘old style’ and grafted on to a new set of operating circumstances rather than adapted for times of change, that causing blockages in these situations. To take this a stage further, perhaps leaders are clinging to their traditional styles of management and failing to make progress in order to cause change to fail and so preserve the status quo. So we see that in these cases and many others like them, it's the leadership ‘skills’ being practiced which are actually the root cause of this business constellation.

So the challenge for organisations is to break through their apathy and give change a chance. After all, managers may have perfectly rational reasons for resisting change and not wanting to take risks.

Real permanent change might be said to go through three stages:

1) Anticipation-the exciting stage of in change management when we are sure the benefits will be worthwhile and we plan for the change process

2) Regression- this is when things tend to get worse before they improve

3) Consolidation- when the benefits of change transform into normal everyday practice.

The biggest challenge lies with the regression phase, and our fear is that this regression will become permanent. However we must be prepared for a regressive stage, even though our greatest fear is that if the change fails this regressive stage will become permanent, and we end up with the worst of both worlds, inefficient practice and resentment at change which has failed to live up to expectations. So we tend to look for change models that skip this regressive stage, failing perhaps to realise that change is an evolutionary process and evolution, by it's very name, evolves through stages of change, one after the other. Its just not possible to skip stages.
A sporting analogy might be a snooker player trying to change his cue style or a golfer attempting to change his swing. Most of the time, you get worse before you improve. Two steps forward sometimes costs an initial step backwards but it's an essential part of most change processes, despite what the self-appointed 'change agents' might insist.

Therefore, any successful change management process must concentrate not so much on the desired outcome, but on this middle regressive stage in order to 'unblock' the pathway to a successful outcome. Rather like the Dylan William 'Inside the black box' educational research, it's the processing stage which is vital to a successful outcome- what's between inputs and outputs. And any leader managing change must be a successful 'unblocker' clearing the path to eventual success by removing the unwilling and immovable blockages so as to let change make progress and just as importantly, be successful in taking colleagues with them along this same road - a 'laxative' management style almost. But it's perhaps the only way to overcome the procrastination which kills many operational change processes, even when that change is sorely needed.

Now, transpose this scenario onto education, and specifically, schools. With the flattening of the career structure, might a similar leadership approach be necessary ?
Posted on 08:00 by Rubysfuture and filed under , , , | 0 Comments »

Some desirable leadership traits?

Having worked both in the business world as a senior manager, and in Education, l have had over twenty five years to observe leaders and leadership skills in many different settings. One thing I've learned over these years is that the two don't necessarily go together. In business, I've seen many with leadership skills denied the chance to exercise these skills by lack of promotion prospects or micro-management, and Education tends to be dominated by leaders with a dearth of actual leadership skills.

But if you look closely at some of the great leaders, both from history and more contemporary times, you tend to notice a few common characteristics displayed by these folks. Four of them, in fact.

Firstly, they all appear to have the ability to recognise potential. They can skills-spot in people who probably won't recognise this potential in themselves. This is an invaluable attribute for mentoring people, as if they actually come to believe they can do things, then they tend not to waste time worrying about their abilities and just get on and focus on their own personal development. In fact, they develop the courage to try without fear of failure. They learn and develop, often by trial and error, but learning all the while, day by day. This attribute of good leaders is vital in the development of good teams. And good leaders develop more leaders rather than just gathering followers.

Secondly, skilled leaders define success for their teams. They have very clear expectations of what is required to achieve success and ensure that they communicate this to their people effectively, so that everyone knows just what they are expected to deliver, and when. This is a very time consuming and challenging thing to do, and most leaders do very little of this, preferring to micro-manage instead. This leads to disempowerment and demoralisation in the workforce because it denies one of our most basic human needs, self expression (at least according to the psychologist Maslow). Lets face facts, the job of a leader is not to do his teams work, it is to provide the support, guidance, and resources, and this then leads to empowerment which in turn leads to folk figuring things out for themselves. Good leaders trust their people to get on with the job, having set the parameters and given clear guidelines and appropriate training and support.

Thirdly, Good leaders develop an understanding of how their people operate on an emotional level, but also on physical, mental and spiritual ones. Leaders will get the most out of each person in their teams if they understand just what each needs to operate at full capacity. This allows the team as a whole to perform at peak levels of productivity for longer. It leads to sustainability. So value your people, feed their spirituality by engaging them in your leadership mission, ensure they are well and supported and you will achieve so much more as a unit, rather than just a collection of individuals.

Finally, and probably the least visible characteristic in most leaders, is the ability to recognise their own fallibility. They don't feel the need to be right all the time because they have developed the self confidence and emotional well-being to be able to recognise their own shortcomings and not let these devalue themselves as individuals and leaders. If this translates into treatment of everyone in the team, all will feel valued, despite their own weaknesses and shortcomings. They won't waste valuable time and energy worrying, defending, even asserting their value to the organisation and in turn will spend more time actually adding value to it instead.

Are these qualities visible in the leaders you work with ? what is the take-home message ? well, it's this...
If you value your employees or your team, or your staff, then they will add value to your business. Its all about the nurture you see, but with a business slant. Because to get best value from your people, you have to be valuable to them.
Posted on 06:14 by Rubysfuture and filed under , , , , | 0 Comments »