With nearly one billion users, Facebook is a social media phenomenon which cannot be ignored by anyone seriously trying to market their particular brand or business. But just creating a Facebook page and thinking its going to do all the work for you would be a huge mistake! Successful Facebook marketing involves a lot more....advertising, refreshing content, finding new customers and clients, the list goes on because there's so much more to effective Facebooking than meets the casual eye. This is where an expert is an indispensable addition to every business and brand. And Facebook itself is mindful of this, as Sarah Smith, director of operations and small business unit manager at the social media behemoth explains...

Read a summary of what she has to say here
Now, whilst many of her ideas for small businesses involve costs, you'd perhaps expect this. After all, their brief is to maximise income for Facebook marketing and advertising tools. However, there are some good points in this interview. Page insights are a valuable tool to use in sharpening up your strategy, and Facebook classroom has some great webinars which explain their more intricate fixes in easy to understand detail.

Have a look, and have a think. Facebook is the third biggest search engine in use today. You can't afford not to be a presence there.


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