Linked in has a particular niche for networking, in that it's primarily a business to business tool, however, this is not always the case and to pigeon- hole this particular platform might be making a big mistake. Careful posting and judicious selection of group membership can allow you to position yourself as an expert or guru in your field, amongst other professionals with similar interest portfolio's. It can also be a valuable tool for increasing your professional learning network (PLN).

There are a few blog posts offering practical advice on using Linkedin. Have a look at Fiona Godsman's blog for some useful advice. Also, lawyer Michelle Hynes has Some useful advice

So, have another look at Linkedin. After all, 100 million users can't be all wrong can they ?

I'm on Linkedin. You can find me here




- Posted using BlogPress from my iPad

So you've taken the leap into 'social media'. You have a Facebook page, and a twitter account. You are well on the way to marketing your business online, and have linked your website up to twitter and to your Facebook. You sit back, and wait for the sales surge - the increase in web traffic, even some 'likes' on Facebook.

And you wait. You wait some more. Nothing happening. What's going on, you think to yourself. maybe this social media stuff isn't all its cracked up to be. Just what do businesses have to do to be successful online? Whats the secret ? Read More

Last week we went to the Business to Business conference event at the SECC. Took in a talk by Mike_McGrail (@mikemcgrail on twitter) of the Big Partnership, a social media marketing company based in Glasgow's West End. I thought I'd tweet notes from his talk. I was surprised that he didn't have a hash-tag for the seminar, but I guess it might not have meant much to many folks there. So I made one up anyway (#B2B).